Add a competitor
Two paths, both on the competitors tab of an app.
The second path is usually better, because it names the apps the store already puts in front of your users rather than the ones you assume are competitors.
Why are competitors free to track?
A position check searches the keyword’s storefront once and records positions for the primary app and for every competitor attached to it from that single search. So adding a competitor costs zero extra store requests on keywords you already track. Ten competitors on a keyword are still one search per day. Adding a keyword, or a market, is what costs budget. See Countries and markets.Compare listings
The comparison view puts your listing beside each competitor field by field, with character counts against the store limits. The gap analysis is the useful half: it shows phrases competitors index that you do not, so you can decide whether they belong in your own title, subtitle, keyword field or short description. Adding one from there tracks it with the sourceCOMPETITOR, which starts its relevance lower than a keyword drawn from your own listing. See Traffic, difficulty and opportunity.
Watch competitor metadata changes
Competitor listings are snapshotted on the same schedule as your own, and a field level change appears in the changes feed marked as a competitor change. Alerts can carry them in a separate competitor report. See Watch listing changes.Troubleshooting
- A competitor shows no positions. It only gets positions on keywords you track, in the storefronts you track them in.
- A competitor’s ratings column is empty on Google Play. Google Play search results carry no rating counts.
- You added the wrong app. Removing a competitor removes its position history with it, so confirm the store id before adding.
Related
Read rankings and SERPs
Where the competitor list comes from.
Optimize listing metadata
Turn a gap into a metadata change.